Creative for Good
Creative for Good is the new tagline adopted by Studio Republic and we can honestly say that this truly reflects their approach to working with charities like ours!
This week, Step by Step launched a newly developed website. It was our aim to create a site that delivers for young people who want to know about our services, for people who want to support our work, and for people who want to get involved with our work.
Our own tagline, which was developed as part of our rebranding process in late 2016 - early 2017, is Young People. Hard Times. Bright Futures. The development of a new website had to reflect and respond to the fact that young people experience incredibly hard times - including homelessness; and that through supporting or being involved in our work, people can contribute to those same young people having opportunities for bright futures.
Studio Republic were quick to grasp our vision, our values, our personality, and our style. We trusted that they would give creative solutions to our brief, and that the site would be developed for the people using it - as opposed to being a platform for us to shout about our own work. At the same time as taking hold of and running with our personality and style, Studio Republic placed equal emphasis on function and results. We will be partnering with Studio Republic on a longer term basis so that we can continue to monitor results from the website and from our other digital communications channels, in order to ensure that we are continuing to meet the needs of young people, and of our valued supporters.
So, now that you’ve found yourself here on our new website, we’d love for you to take a good look around and let us know your thoughts below. If there’s something you wanted but couldn’t find, do let us know; if you have any thoughts or suggestions - we want to hear from you.